Besides all that good business and professional stuff, there's also lots to like about Berry, his expert knowledge on the fantasy gaming industry is to the forefront naturally but I also appreciate the fact he doesn't take himself too seriously. It shines through in his writing, podcasts and projects. It makes him human, a surprisingly hard quality to often find in those at the top of their game in any business. I'd hazard a guess that Matthew is truly one of the good guys of sport. The perfect man for a pint and a sports waffle chat no doubt (that door is always open brother!)
Of course, I am not alone in this admiration though (can it be a bromance if it's unrequited love!?). Berry's 700,000+ twitter follower count testifies to that and so it was no surprise when I learned that three diehard fantasy football fans in Indianapolis built a smart phone app celebrating the "Fantasy Life" that Berry had so humorously wrote about. One of Arke App's Fantasy Life team approached Berry at a book signing with the idea of having an app based around his bestselling book. This somewhat chance meeting led to an email exchange which led to a phone call which led to the launch of the Fantasy Life app. Note, this is how sh*t gets done in modern sports business kids!
So what exactly does the app do? It's inspiration, as the title suggests, comes from Berry's book Fantasy Life which delves through the wonderful and ever so weird behaviour of the fantasy sports world - from bad beats to crazy forfeits and touching stories of fantasy lovers now sadly dearly departed. The app replicates the fun of Berry's book and essentially creates the first centralised social community based around fantasy sports. It's a perfect way for fantasy players to connect with their own league on a more informal basis but also to connect with other leagues around the globe. One of my personal favourite features is the meme generator (as pictured below) which allows users to thrash talk more effectively (and beautifully!) with those they know and love.